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作为一种产业和一种职业,公关公司的发展是惊人的。1984年10月,世界第二大公关公司“希尔—诺顿”公司在北京设立办事处,开始了公关公司在中国的业务。1985年8月31日,世界最大的公关公司“博雅”公司与中国新华社下属中国新闻发展公司签订协议,共同为在中国从事贸易的外国机构提供公共关系服务。中国新闻发展公司为此特别设立了中国环球公共关系公司,独家代理博雅公司及其客户在中国国内的公共关系事务。同时,博雅公司也可以通过环球公关公司的介绍,代理中国企业的海外公共关系事务。从而揭开了中国公关公司发展的序幕。
As an industry and a profession, the development of PR companies is amazing. In October 1984, the world’s second-largest public relations firm, “Hill - Norton,” the company set up an office in Beijing, PR business started in China. On August 31, 1985, “Boyaa”, the world’s largest public relations firm, signed an agreement with China News Corporation, a subsidiary of China’s Xinhua News Agency, to provide public relations services to foreign institutions operating in China. For this purpose, China News Corporation specially set up China Global Public Relations Company, which is the exclusive agent of Burson-Marsteller and its clients in China’s domestic public affairs. At the same time, Burson-Marsteller also acts as an agent of overseas public relations of Chinese companies through the introduction of Global PR Company. Thus opened a prelude to the development of China’s public relations firm.