我国农村自实行家庭联产承包责任制后，农户已重新成为生产和消费的基本单位。因而，分析研究现有体制下农户的消费行为是一项兼具理论与现实意义的工作。本文拟从消费的角度来分析中国农村农户的经济行为，便于厂家和商家对农户消费和农村市场有一个清醒的认识，进而制定... Since the implementation of the household contract responsibility system in rural areas in our country, farmers have regained the basic unit of production and consumption. Therefore, analyzing and studying the consumer behavior of farmers under the existing system is a work of both theoretical and practical significance. This article intends to analyze the economic behavior of rural households in rural China from the perspective of consumption and to make manufacturers and traders have a clear understanding of rural household consumption and rural market development.