公关教学旨在培养具有高尚职业道德与较强工作能力的高素质人才。在公关工作中,公关人员的形象力、亲和力、沟通力和策划力无疑是必备的能力。因此,在公关课教学中,教师应在培养学生的公关能力上下一番功夫,从而提高学生的综合素质,为社会输送优秀人才。言传身教培养秀外慧中的形象力作为公关人员,首先应在仪表上得到公众的认可,并由此获得良好的“第一印象”。因此,公关人员必须具有清新淡雅的仪容、端庄得体的服饰、优雅大方的姿态,这是外在的仪表风度形 PR teaching aims to cultivate high-quality personnel with high professional ethics and strong working ability. In public relations work, public relations personnel’s image, affinity, communication and planning power is undoubtedly an essential ability. Therefore, in the teaching of public relations, teachers should make efforts to cultivate the public relations ability of students, so as to improve the overall quality of students and to provide excellent talents for the society. Precept and example to develop Xiuwai Hui’s image as a public relations officer, the first instrument should be the public’s recognition, and thus get a good “first impression.” Therefore, public relations staff must have a fresh and elegant appearance, dignified and decent costumes, elegant and generous gesture, which is the appearance of external style