政府驱动和市场驱动,一直是中国动画的两大发展动力。在2012年,随着前者的政策调整、后者的成熟深化,中国动画走出了一条虽然曲折,但却是生机勃勃的发展之路。一方面,传统制约动漫产业发展的弊病依然存在,如重量不重质,市场导向与政府导向边界不清等,造成动画精品依然较少,产品缺乏相应的文化影响力;另一方面,很明显,传统的弊病所造成的危害都 Government-driven and market-driven, has been the two major driving forces for the development of animation in China. In 2012, with the adjustment of the former policy and the deepening of the latter, Chinese animation has come out of a twists and turns but a vigorous development path. On the one hand, the shortcomings of the traditional control of the development of the animation industry still exist, such as the weight is not heavy, the market-oriented and government-oriented boundary is unclear, resulting in still fewer animation products, the product lacks the corresponding cultural influence; the other hand, it is obvious , The harm caused by the traditional ills