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高度成就广度,趋势决定未来2011年黑龙江卫视有效地利用电视剧的各个要素,将渠道、广告赞助、终端促销等多种营销方式整合起来组成新的营销策略,成为频道经营电视剧资源的重要方式。通过黑龙江卫视不断探索新的广告形式,并拓展新的合作方式,希望通过多种媒体形式的整合,推动中国龙剧场大剧营销,今麦郎成为本次创新营销的试水者和最大赢家。
High achievement breadth and trend determine the future In 2011, Heilongjiang Satellite TV made full use of various elements of the TV series to form a new marketing strategy by combining various marketing methods such as channels, advertisement sponsorships, terminal promotions and the like, and became an important channel for the channel to manage drama resources. Through Heilongjiang Satellite TV continue to explore new forms of advertising and expand new ways of cooperation, hope that through a variety of media forms to promote the marketing of Chinese dragon theater drama, this Ma Jin Lang as the trial of this innovative marketing and the biggest winner.