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一、微信公众平台的概念及功能微信公众平台是2012年08月23日腾讯公司在微信基础上新增的功能模块,个人、企业、政府、媒体等机构可通过创建微信公众号,实现和特定群体的视频、图片、语音、文字的全方位沟通`互动。公众平台突破手机客户端登录的一对一交流的限制,完成信息群发的一对多交流平台。公众平台通过用户的主动性订阅,及后台的用户分组和地域控制,进行精准的消息推送。除了可群发图文外,还可实现语音与视频的发
First, the concept and function of the WeChat public platform WeChat public platform is August 23, 2012 Tencent in WeChat based on the new functional modules, individuals, businesses, government, media and other organizations can create WeChat public number, to achieve and specific Groups of video, pictures, voice, text, all-round communication ’interaction. The public platform to break through the mobile client login one-on-one exchange of restrictions, to complete the one-to-many exchange of information platform. Public platform through the user’s initiative to subscribe, and the background of the user groups and geographical control, accurate message push. In addition to mass graphics, but also to achieve voice and video hair