如果是你,面对这样一个客户——价格比同类竞争对手贵34%,产品力上又没有什么显著的优势,销售却需要达到15%的增长……你会怎么办?如果再告诉你,这轮的沟通活动,除了三篇报纸软文以外,没有任何真正意义上的媒体预算,你又会怎么办?这,正是摆在味全团队面前的棘手问题。作为在华东市场存在多年的酸奶品牌,味全优酪乳这几年 If you are in the face of such a customer - the price is 34% more expensive than its competitors, there is no significant strength in the product, but sales need to reach 15% growth ... What would you do? If you tell me, This round of communication activities, in addition to the three newspaper soft paper, there is no real media budget, how would you do? This is the tricky problem facing the taste of the team. As in the East China market for many years there are yogurt brands, taste all yogurt in recent years