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最近,我社实习记者采访北京的主要家电商场,对处在市场最前沿的一线售货员做了问卷调查。对于如何导购和促销,我们的售货员是怎样做的呢? 售货员最普遍的做法是主动推介商品,展示商品的优点,让更多的顾客了解所售商品的优点。 其中有22％的售货员的体会是:掌握顾客的需求动向,在所售家电商品和顾客需求之间架桥,为顾客答疑解惑,从而间接促销;从与顾客的交流中寻找卖点的占11％;以热情服务打动顾客的占9％,通过与其他品牌同类产品的进行对
Recently, our agency trainee reporter interviewed major home appliance stores in Beijing and conducted a questionnaire survey on front-line sales clerks in the market. How do our salespeople do shopping and promotions? The most common way for salespeople to take the initiative to promote the product, display the advantages of the product, so that more customers understand the merits of the sale of goods. 22% of salespeople experience is: grasp the needs of customers trends in the sale of home appliances between the goods and customer demand bridge, for customers to answer doubts, and thus indirect marketing; from the exchange of customers to find selling points accounted for 11 %; Warm service to impress customers accounted for 9%, through with other brands of similar products