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我国英语新闻网站在栏目设置日益完善化、科学化的同时,也体现出了欠缺对受众需求和信息接收习惯的关注、交互性栏目与语言服务栏目建设不足等问题。因此,在栏目设置过程中,应当重视对受众需求和信息接收习惯的研究,同时,还应重视开发互动性栏目和语言服务栏目,实现自身吸引力、公信力的提升,逐渐打造公正、客观且具有人文色彩的媒体形象。
In the meanwhile, the English news websites in our country have been increasingly perfected and scientifically set up. The problems such as the lack of attention to the needs of the audience and the habit of receiving information, the interactive columns and the lack of construction of the language service sections have also emerged. Therefore, we should pay more attention to the research on the needs of audience and the habits of receiving information in the setting process of columns. At the same time, we should also pay attention to the development of interactive columns and language service columns to achieve their own attractiveness and credibility, and gradually create a fair, objective and Humanistic color media image.