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经过二十年的新闻改革,中国的媒体从过去的电视、广播、报纸等传统媒体发展为当下的网络、手机、多媒体等多元交叉的网络结构。而新兴媒体对传统媒体产生了巨大的冲击,人们对地方性新闻的关注度越来越高,媒体的地域性特征日趋明显,竞争也越来越激烈。彭菊华所著的《新闻学原理》中指出:“除了高度专业化的传媒以外,又通常以本土新闻为主,非本土新闻为辅。本土新闻为主直接指向本土化新闻和新闻本土化,这是新闻传媒和新闻传播的一种基本策略,是新闻的本质和特征决定的。”从《南方周末》、《华西都市报》、《羊城晚报》及《楚天都市报》的发展经历来看,其成功的运作有目共睹。因此,地方媒体的发展潜能不可估量,说明媒体新闻的地方化功不可没。
After 20 years of press reform, the Chinese media have evolved from the traditional media such as television, radio and newspapers in the past to the current multi-layered network structure of networks, mobile phones and multimedia. The emerging media has had a huge impact on the traditional media. People are paying more and more attention to the local news, and the media’s regional characteristics are becoming increasingly clear and the competition is fiercer and fiercer. According to Peng Juhua’s Principles of Journalism, “In addition to the highly specialized media, it is usually supplemented by indigenous news and non-indigenous news.” Local news mainly refers directly to the localization of news and news, This is a basic strategy of news media and news dissemination, which is determined by the nature and characteristics of the news. “From” Southern Weekend “,” Huaxi Dushi Bao “,” Yangcheng Evening News “and” Chutian Dushi Bao " From the point of view, its successful operation is obvious to all. Therefore, the development potential of local media is immeasurable, indicating that the localization of media news can not be neglected.