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近日,北京波特曼生物科技有限公司与著名演艺明星牛群签订了合作协议,牛群成为第一位给安全套做形象代言人的名人。牛群不仅把自己的头像大大方方地印在波特曼牌安全套的包装盒上,而且在情人节亲手将印有自己头像的安全套和玫瑰花一起,送到过往行人手中。据报道,在今后的两年内,牛群作为波特曼牌安全套的代言人,还将参加波特曼举办的各种宣传活动和公益活动。 因为在安全套的包装盒上印制名人头像,属于包装设计,而不是广告行为,所以波特曼实际上是以“擦边球”的形式绕过了国家关于安全套不许做广告的规定。波特曼公司总经理占红水分
Recently, Portman Biotechnology Co., Ltd. in Beijing signed a cooperation agreement with the famous entertainment star herd. The herd became the first celebrity to be the spokesman for condoms. The herd not only printed his avatars squarely on the box of Portman condoms, but also delivered pedestrians and roses with their avatars to pedestrians on Valentine’s Day. It is reported that within the next two years, herds as portman condoms Portman spokesman, will also participate in Portman held a variety of promotional activities and public welfare activities. Because printing a celebrity avatar on a box of condoms is a packaging design, not an advertisement, Portman actually bypassed the country’s notices that condoms are not advertised. Portman, general manager of red water