营销策划就是将企业现有的经营要素按新的思路重新组合,以更巧妙、更有效的方式实现企业经营目标的活动。它追求的不仅是一时的成功,而是使企业在进一步参与竞争时处于有利的地位,为企业可持续发展创造有利条件。一个成功的营销策划应包括以下几个方面: Marketing planning is to reorganize the existing business elements of the enterprise according to the new ideas and to realize the business objectives in a more ingenious and effective way. It pursues not only the temporary success, but the advantageous position of the enterprise in further participating in the competition and creating favorable conditions for the sustainable development of the enterprise. A successful marketing plan should include the following aspects: