随着经济的不断发展,社会大众对体育的关注度逐渐提高,公众对体育信息的需求也逐渐增加。体育新闻作为专业性、针对性较强的板块一直受到大众的喜爱,其对普及体育知识、传播体育文化也起到了重要作用。本文通过研究体育新闻的发展并分析体育新闻传播的内涵,对把握体育新闻运作规律、更好地服务大众、最终推动体育事业发展,都具有积极的意义。 With the continuous development of the economy, the general public’s attention to sports has gradually increased, and public demand for sports information has also gradually increased. As a professional and highly targeted section, sports news has always been popular with the public. It also plays an important role in popularizing sports knowledge and spreading sports culture. By studying the development of sports news and analyzing the connotation of sport news communication, this article has a positive meaning in grasping the regularity of sports news, serving the general public and ultimately promoting the development of sports.