你清楚你的客户吗?企业要想立于不败之地,必须依托现代化管理思想和手段,对企业内,外部资源进行有效地整合。企业发展离不开客户对企业的认知度,美誉度和忠诚度。目前,企业最重要资源:客户,如何将其市场信息、销售信息和服务信息进行整合是企业在目前激烈竞争环境下面临的首要问题。——如何不断改善客户关系,留住老客户,赢得新客户?——如何在日益激烈的市场竞争中把握机会,增加销售收入?——如何更好的为客户服务,提高客户满意度?以上这些问题已经成为企业生存、发展的三大核心。今天,由于全球性的生产过刺,迫使企业必须满足客户的个性化需求。企业之间的竞争已逐步从生产竞争转向市场竞争、客户竞争;企业管理的重心随之从传统的生产、物流、财务等内部管理转向全面的客户关系管理。客户关系管理(Customer Relationship Do you know your customers? To be invincible, enterprises must rely on modern management thinking and means to effectively integrate internal and external resources. Business development is inseparable from the customer's awareness of the enterprise, reputation and loyalty. At present, the most important resource for an enterprise is how customers, how to integrate their market information, sales information and service information, are the most important problems an enterprise faces in the current highly competitive environment. - How to continuously improve customer relationships, retain old customers and win new customers? - How to seize opportunities and increase sales revenue in the increasingly fierce market competition? - How to better serve customers and improve customer satisfaction? These problems have become the three core business survival and development. Today, due to global manufacturing spurs, companies are forced to meet the individual needs of their customers. The competition among enterprises has gradually shifted from production competition to market competition and customer competition. The focus of business management has shifted from internal management such as traditional production, logistics and finance to comprehensive customer relationship management. Customer Relationship Management