这张照片摄于一九三○年,地点在上海南市区的蓬莱市场。其时民族危机极端严重,洋货充斥于全国各地,国货在市场上一落千丈,没有出路。茅盾的小说名著《林家铺子》,就是通过他的浙江家乡小镇上一家商店的倒闭过程,具体而又深刻地反映了那个时代的真实情况。当时上海的蓬莱市场刚建立,举行落成典礼时,发起一次“上海市土布运动”,请了四位电影明星来参加剪彩,她们身穿的土布旗袍是市场内的布店奉送衣料并由服装店赶制出来的,目的是招徕顾客,推销土布,提倡国货。这一活动的影响波及到江浙两省,后来杭州、嘉兴、无锡、苏州等地都相继仿效,举行过土布展览会。土布又名自由布或爱国布,那末主办这 This photo was taken in 1930 in Penglai Market, Nanshi District, Shanghai. At that time, the ethnic crisis was extremely serious. Foreign goods were flooding all over the country. Domestic products plummeted in the market and there was no alternative. Mao Dun’s novels Lin Family Shop, through the collapse of a shop in his small town in Zhejiang Province, concretely and profoundly reflected the real situation of that era. At that time, the Penglai market in Shanghai was just established. At the inauguration ceremony, Shanghai Pudong Campaign was launched. Four movie stars were invited to attend the ribbon-cutting. The homespun cheongsam wears is the cloth shop in the market, Produced out, the purpose is to attract customers, sell homespun, promote domestic products. The impact of this activity spread to Jiangsu and Zhejiang provinces, and later Hangzhou, Jiaxing, Wuxi, Suzhou and other places have followed suit and held the homeopathic exhibition. Earth cloth, also known as free cloth or patriotic cloth, then host this