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名牌属于高价值的知识产权范畴,它既不是自封的,也不是有关部门任命的,而是企业家和企业职工智慧的结晶,它反映社会心理偏好的趋向和文化品位,所以,它获得市场的认可。离开市场则无名牌可言。因此,企业要在日益激烈的市场竞争中占领一席之地,必须按市场的需求开发出名牌产品,并通过名牌推而广之拓宽市场渠道。 我们合肥日用化工总厂由于选择了创名牌、
The brand name belongs to the category of high-value intellectual property. It is neither self-styled nor designated by the relevant department. It is the crystallization of the wisdom of entrepreneurs and employees of the enterprise. It reflects the tendency of social psychology and cultural taste, so it gains market share. Accredited. There is no brand name for leaving the market. Therefore, in order to occupy a place in the increasingly fierce market competition, companies must develop brand-name products according to market demand, and broaden market channels through brand-name promotions. Our Hefei Daily Chemical Plant chose a brand name