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电视频道包装有利于自身的品牌建设。国画作为我国的传统艺术,在电视频道包装中能够起到有效的作用。相对于视觉设计等形式,国画艺术的内涵更加深刻,对观众的影响力也更强。当前,我国十分重视弘扬传统文化,群众的民族意识逐渐增强,电视频道如果能在包装中巧妙应用国画艺术,不仅有助于拓展观众面,也有利于国画艺术的传承和发扬。
TV channel packaging is conducive to its own brand building. As the traditional art of our country, traditional Chinese painting can play an effective role in the packaging of TV channels. Compared with visual design and other forms, the connotation of traditional Chinese painting is even more profound and its influence on the audience is also stronger. At present, our country attaches great importance to carrying forward the traditional culture and the people’s national consciousness is gradually enhanced. If the television channels skillfully apply the traditional Chinese painting art in packaging, it will not only help to expand the audience but also inherit and carry forward the traditional Chinese painting art.