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从马化腾首提“开放”战略以来,腾讯第一个真正意义的开放平台产品,却是“社会化营销平台”。不要误会,“社会化”这三个字很亮,但这款产品的关键还是面向企业用户的开放和自助,对于广告主来说,原来腾讯是传统的点餐菜馆,现在腾讯是提供自助餐的连锁巨头。2012年4月24日,腾讯在北京正式发布其酝酿已久的社会化营销平台,该平台将为广告主提供更具时代前瞻性且高效率的数字营销服务解决方案。据介绍,腾讯社会化营销平台集用户、产品、技术和方法论于一体,广告主不但可以通过该平台选择自己需要的广告产
From Ma Huateng first mention “open ” strategy, Tencent’s first truly open platform products, but it is “social marketing platform ”. Do not be misunderstood, “social ” the three words is very bright, but the key to this product is still open and self-help for business users, for advertisers, the original tencent is the traditional order restaurant, now Tencent is to provide Buffet giant chain. On April 24, 2012, Tencent officially released its long-awaited social marketing platform in Beijing, which will provide advertisers with a more forward-looking and efficient digital marketing service solution. According to reports, Tencent social marketing platform set users, products, technologies and methodologies in one, advertisers not only through the platform to choose their own advertising needs