壁垒的核心是服务供应链,而不是流量思维,流量红利的时代已经过去。杭州的一个代购创业项目,把东西从菜场、超市搬到家,你要烧多少钱能烧到一定的量啊?但即使烧到一定量,京东、阿里也不care你,BAT不缺钱和流量。壁垒有很多方面,例如规模效应。比如需求实时、点到点需求,在你的项目里,供应和需求交易效率最高,这就是竞争壁垒。 The cornerstone of barriers is the service supply chain, not traffic thinking, the era of traffic dividends is over. Hangzhou, a purchasing business project, the things from the farms, supermarkets moved home, how much can you burn a certain amount of ah? But even if a certain amount of burn, Jingdong, Ali is not care about you, BAT is not short of money and traffic . There are many aspects of barriers, such as economies of scale. Such as demand for real-time, point-to-point demand, in your project, the supply and demand transactions, the highest efficiency, this is the competition barrier.