(一)实施名牌战略,是促进我国经济发展的一项基本国策,早在1996年国务院发布《质量振兴纲要》时就明确提出要实施名牌发展战略,振兴民族工业。党和国家领导人也十分重视名牌战略发展,邓小平同志指出:“我们应该有自己的拳头产品,创出我们中国自己的名牌,否则就要受人欺负。”江 (1) The implementation of the famous brand strategy is a basic national policy of promoting the economic development of our country. As early as 1996 when the State Council promulgated the “Outline of Quality Rehabilitation”, it was clearly proposed to implement the brand-name development strategy and rejuvenate the national industry. Party and state leaders also attach great importance to the development of brand strategy. Comrade Deng Xiaoping pointed out: “We should have our own fist products and create our own brand names in China, or we will be bullied by others.” Jiang