随着新媒体的蓬勃发展,多屏时代到来,信息交流的即时性、互动性越来越强,电视的观看模式、观众流失等问题越来越显性,电视作为传统媒体受到的挑战和冲击不言而喻。本文探讨的是新媒体时代下电视媒体如何定位精准、扬长避短,力戒自怨自艾、妄自菲薄,如何创新思路、加快步伐,从而实现转型升级、融合出发。一、“互联网+”在于创新在互联网+的大数据时代,媒体的发展已经不局限于传统媒体,而是变得更加多样化。无论是初阶新媒体还是新媒体的 With the flourishing development of new media and the advent of multi-screen, the instantaneous and interactive information exchange has become more and more intensified. The problems such as the television viewing mode and the loss of the audience have become more and more obvious. The challenge and impact of television as a traditional medium have come it goes without saying. This article explores the new media era under the positioning of the television media accurate, avoid weaknesses, with the slightest self-pity, self-deprecating, how to innovate ideas, speed up the pace, so as to achieve the transformation and upgrading, the integration of the starting. First, “Internet + ” lies in innovation In the era of big data of the Internet +, the development of the media is not limited to the traditional media but has become more diversified. Whether it’s new or new media