The first Shandong International Cultural Industry Fair (SDICIF), with the keynote of “Culture, Creativity, Fortune” and the principle of “guided by government, participated by the public, operated by market, and managed by standards,”coveres a scope comprised of four parts, including exhibition and show, project recommendation and advertising, cultural forum and cultural events. SDICIF builds up cultural brands with exhibitions and shows, integrates cultural resources with markets, creates cultural value with trade, collects cultural information with forums, enriches cultural life with festivals, and pro- motes cultural innovation with science and technology. All these efforts aim to build up a “ceremonious cultural event and people’s festival” and establish a large-sized platform for cultural communications and economic and trade cooperation. A cultural industrial fair has brought about hopes and opportunities as well as challenges for Shandong. Confronted with it, we are both careful and full of joy. From then day when it was prepared to the day when it was successfully held, then the endless rapid development, we have done a lot and gained a lot. In retrospect, it is both experience and fortune. Shandong as a cultural powerhouse bears a time-honored history and today’s hope. We are confident of Shandong’s power. We are more confident of our efforts. The first Shandong International Cultural Industry Fair (SDICIF), with the keynote of “Culture, Creativity, Fortune ” and the principle of “guided by government, participated by the public, operated by market, and managed by standards, coveres a scope comprised of four parts, including exhibition and show, project recommendation and advertising, cultural forum and cultural events. SDICIF builds up cultural brands with exhibitions and shows, integrates cultural resources with markets, creates cultural value with trade, collects cultural information with forums, enriches cultural life with festivals, and pro- motes cultural innovation with science and technology. All these efforts aim to build up a ”ceremonious cultural event and people’s festival" and establish a large-sized platform for cultural communications and economic and trade cooperation. A cultural industrial fair has brought hopes hopes and opportunities as well as challenges for Shandong. Confronted with it, we are both From then day when it was prepared to the day when it was successfully held, then the endless rapid development, we have done a lot and gained a lot. In retrospect, it is both experience and fortune. a cultural powerhouse bears a time-honored history and today’s hope. We are confident of Shandong’s power. We are more confident of our efforts.