如果当时选择这样的定位,1号店今天也就不存在了。1000万元根本没有能力要那么多要素。我的定位定义中,瞄准顾客最核心的需求、围绕竞争对手不足和自身能力,这三个参数是很简单实用的定位工具。一个企业,只有努力把自身提供的价值放在下表中的三个圈的交集中,才算是真正明确了自己的定位(见图2)。消费者需求优秀的企业必须以顾客为导向,企业存在是为了给顾客提供更高的价值。 If you choose such a position at the time, Shop 1 will not exist today. 10 million yuan simply does not have the ability to have so many elements. In my definition of positioning, aiming at the most core customer needs, focusing on the shortage of competitors and their own capabilities, these three parameters are very simple and practical positioning tools. A company can only truly define its position if it tries to place its own value in the three-circle intersection in the table below (see Figure 2). Enterprises with excellent consumer demand must be customer-oriented, and the company exists to provide customers with higher value.