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现在,市场营销观念已被企业广泛接受,成为企业的“必然经营哲学”。但是,由于社会、市场环境的变化,各种经济与非经济因素的影响,企业的营销面临着更复杂、更难以克服的困难。这些困难主要表现在以下四个方面:(1)保护主义抬头,企业如何进入市场成为首要问题;(2)消费者的环境保护意识增强,迫使企业如何适应新的需求观念;(3)面临资源的短缺,企业为获取高利润应采取什么样的策略;(4)促销费用不断高涨,而利润相对减少,企业应
Nowadays, marketing concepts have been widely accepted by enterprises and become the enterprise’s “essential business philosophy.” However, due to changes in the social and market environment, and the impact of various economic and non-economic factors, corporate marketing faces more complex and insurmountable difficulties. These difficulties are mainly manifested in the following four aspects: (1) The rise of protectionism and how companies enter the market have become the primary issues; (2) Consumers’ increased awareness of environmental protection has forced companies to adapt to new demands; (3) Facing resources The shortfall is what strategies companies should adopt to obtain high profits; (4) The cost of promotion is constantly rising, while the relative decrease in profits, companies should