Microblog is sometimes like a cinema， where keeps showing the public some breathtaking or amusing live scenes.
　　Media person Luo Changping’s real name post revealed the crime of Liu Tienan， Deputy Director of National Development and Reform Commission of China and led to the dismissal of him；
　　Guo Meimei’s post of showing off her richness in 2011 led to the declination the donation of Chinese Red Cross by sixty percent；
　　CCTV host Zhao Pu posted about the illegal use of shoe leather in the production of yogurt；
　　Leading venture investor Xue Manzi called on a massive rescue action of missing children on his microblog which conveyed positive energy to the social community；
　　As can be seen from the above， Microblog is playing an increasingly important role in China's cultural， economic and social lives.
　　Then how could Microblog， such a micro communication platform with a maximum of only 40 characters， have generated such a big effect？ Although it has been three years since the introduction of it， most people may have just been familiar with and accepted it without understanding its communication mechanism. In May 2013， Guangdong Economic Press published Mr. Zhu Haisong’s book The Butterfly Effect and Path Dependence Communication on Internet， which made a detailed analysis of the butterfly effect and the path dependence of network communication. It was the first book on the communication theory and mechanism of microblog in China； the publication of it represented an innovation on new media theory within the academic field in Guangdong.
　　The famous American futurist， Alvin Toffler， once pointed out that it is an era of fragmentation today， including information fragmentation， audience fragmentation and media fragmentation. In China， Microblog has fulfilled the fragmentation of information dissemination and formed a flood of information fragments on the Internet.
　　The Butterfly Effect and Path Dependence Communication on Internet is a milestone work in China which has adopted the complexity theory of Internet science and chaos-fractal theories in the study on Internet communication. The central idea of the book could be summarized as that Microblog displays a power law distribution in space and its communication displays a power law distribution outbreak in time. Microblog communication relies on complex networks， and complex network communication is dissipative and self-organized. Microblog communication is chaotic and moved forward through symmetry breaking； while its paths are fractal， and the effect of microblog communication is flooding. The discussion in the book is essentially a methodology and worldview of understanding Internet communication， and also a new media philosophy from scientific and philosophical perspectives.
　　The author of the book， Mr. Zhu Haisong， reveals the process and effects of the fragmentation communication of Microblog with a professional and broad vision， a keen insight and a unique panoramic view. The book involves several different fields such as news communication， new media and network science， which presents high academic value and market value， a bold exploration of social new media， and a brand-new media research direction. The publication of it will be a powerful motivation to the development of China's new media and the acknowledgement of network communication， which plays an instructing and directing role in the promotion of microblog for social communities to develop cultural and economic lives as well as the enhancement of the accomplishments of new media theories.