我时不时会遇到一个难题。这个难题一直困扰着我,我不知道应该如何解决它。之前我们企业的一个团队在讨论:如何让品牌实现财务收益增长。因为我们倾向于从企业的产品目录角度思考这个问题,所以经常忽视了一点:影响销售增长最大的机会,可能是在现有的产品目录之外。尽管我们作为营销者和研究人员,很多时候专注的是如何让企业的市场份额不断增 I have a problem from time to time. This problem has been bothering me and I don’t know how to solve it. A team from our company previously discussed how to make the brand realize financial growth. Because we tend to think about this issue from the point of view of a company’s product catalog, we often overlook one point: The ones that affect the greatest sales growth may be outside the existing product catalog. Although we as marketers and researchers, many times focus on how to make the company’s market share continues to increase