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当前,国内儿童鞋服品牌不仅遭遇着迪乐尼、大力水手、贝蒂、芭比、米奇、巴布豆等国外童鞋品牌的围剿,而且还承受着耐克、阿迪达斯、KAPPA等国际运动大牌的抢滩带来的竞争压力。在国内儿童用品新生品牌不断推出,国外儿童品牌强势进攻,诸侯混战,你追我赶,国内儿童用品产业开始面临前所未有的激烈竞争的大产业背景下,百丽、红蜻蜓、李宁、安踏、361度、七匹狼、波司登、杉杉、森马、美特斯邦威、报喜鸟等国内一线成人鞋服品牌,近年来纷纷进军童装领域,各显身手,欲淘得另一桶金。然而,儿童领域真的是遍地黄金吗?
At present, the domestic children’s shoes and apparel brands not only encounter the Dule Leini, Popeye, Betty, Barbie, Mickey, Babu beans and other foreign children’s shoes brand encirclement, but also bear the Nike, Adidas, KAPPA and other international sports big beach brought Competitive pressure. In the domestic newborn brand of children’s products continue to be introduced, a strong foreign children’s offensive, princes melee, chasing after the catch, the domestic children’s products industry began to face unprecedented competition in the context of large industries, Belle, Red Dragonfly, Li Ning, Anta, 361 degrees , Septwolves, Bosideng, Shanshan, Semir, Metersbonwe, the good news of domestic first-line adult shoes and apparel brands, in recent years have entered the field of children’s clothing, all show off their skills, want to scour another barrel of gold. However, is the area of children really gold everywhere?