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从亚马逊网络书店里可以找到多少本书?在线音乐商店又有多少首歌?光是这些商品的种类和数量就已经数不胜数了,可你还不知道的是98%的商品,每季度至少卖出一次。这就是《长尾理论》所观察到的新趋势。“长尾理论”是由美国著名《联机》杂志主编克里斯.安德生提出。他试图描述一种新的网络销售模式,反映网络科技造成消费文化的改变。他认为现在的供需市场和以往大不相同,经营者要有新思维,才能掌握网络上聚沙成塔的消费者。
How many books can I find in an Amazon Web Bookstore? How many songs in an online music store? Just because there are so many different types and quantities of these products, you do not know that 98% of the products are sold at least quarterly once. This is the new trend observed in Long Tail Theory. The Long Tail Theory was proposed by Chris Andersen, chief editor of the famous American online magazine. He attempted to describe a new online sales model that reflects the changing consumer culture of cyber technology. He believes that the current market for supply and demand is quite different from the past. Operators must have new ideas in order to grasp the consumers who are forming towers in the Internet.