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营销是服务企业参与市场竞争,实现经营目标的有效手段。当前,运用新型营销方式,围绕客户进行市场定位和产品定价,创新金融产品和服务,已成为各家商业银行的共识,营销作为一门艺术可以最大限度地体现商业银行作为服务企业的本质特征。本刊从今年起推出“营销漫谈”栏目,约请河南信阳分行的宋哲旭同志谈他在实际工作中的体会和感受,一起分享营销技巧和蕴含在其中的营销智慧。
Marketing is an effective way for service enterprises to participate in market competition and achieve their business objectives. At present, the use of new marketing methods, market positioning and pricing of products around customers, innovation of financial products and services, has become the consensus of various commercial banks, marketing as an art can maximize the commercial banks as an essential feature of the service business. The magazine launched this year “marketing talk ” column, an invitation to Henan Xinyang branch Comrade Song Zhexu talk about his experience in the actual work and feelings, together to share marketing skills and marketing wisdom contained in them.