随着社会发展的变迁和互联网科技的迅速普及,机械感和程序化的标志在人们的生活中随处可见,传统的标志设计理念已经满足不了大众丰富的情感表达以及个性化的审美追求。对于标志设计而言,除了要吸引人们的注意力达到视觉传达的作用,还要关注标志的趣味性和感染力。 With the rapid development of social development and the rapid popularization of Internet technology, the mechanical sense and procedural signs can be seen everywhere in people’s lives. The traditional concept of logo design can not satisfy the mass emotional expression and personalized aesthetic pursuit. For logo design, in addition to attracting people’s attention to visual communication, attention should also be given to the fun and appeal of the logo.