新闻报道中的失衡现象时有发生,这是因为存在着过度追求经济效益而忽略社会效益的现象以及缺乏专业精神所致,因而,为了保证新闻报道的平衡,亟需重塑媒介公信力与秉承新闻专业精神,才能为媒介发展赢得机遇,实现大数据时代媒介的个性化生存。 Imbalances in news coverage have occurred from time to time because of the excessive pursuit of economic benefits, neglect of social benefits and lack of professionalism. Therefore, in order to ensure the balance of news coverage, there is an urgent need to reshape the media credibility and uphold the news Professionalism, can we win the opportunity for the development of the media and realize the personalized survival of the media in the big data era.