关于厦门发展邮轮经济的营销研究--基于国际邮轮旅游层面

来源 :中国旅游协会,中华观光管理学会,厦门大学 | 被引量 : 0次 | 上传用户：lh923

【摘要】

：

本文首先通过统计数据描述国际邮轮旅游在中国的发展情况。其次选取相关指标将厦门、上海、三亚国际邮轮港的软硬件设施及所在城市旅游业发展水平进行比较，讨论厦门邮轮经济发展的优劣势。再次收集可能将厦门作为接待港的国际邮轮航线信息，并了解国际邮轮乘客的特征，为厦门国际邮轮港定位目标市场和消费群体。最后根据研究结论为厦门发展邮轮经济提出了一些营销建议。

【作者】

：

方湛一

【机构】

：

福州大学管理学院,福州350001

【出处】

：

中国旅游协会,中华观光管理学会,厦门大学

【发表日期】

：

2010年12期

【关键词】

：

邮轮经济国际邮轮港口营销建议

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关于厦门发展邮轮经济的营销研究--基于国际邮轮旅游层面

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