广告是电视台与客户之间的纽带和桥梁。对于电视台来说,广告是其主要的收入来源。因此每年各大电视台的招标总是备受瞩目,因为招标的数字背后不仅能够体现出电视台平台本身的传播价值,还能够体现电视台来年在节目定位和编排方式的调整和改动, Advertising is the link between television stations and customers and bridge. For television stations, advertising is its main source of income. Therefore, the bidding of major TV stations is always attracting much attention every year. Behind the figures for bidding, not only can the value of the broadcasting platform itself be reflected, but also the adjustments and changes in the positioning and arrangement of programs of the TV stations in the coming year,