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网络经济是在网络商业活动日渐频繁的背景所出现的新型概念,新时代网络信息技术的高速发展极大程度上促进了信息的传递和交流速度,显著降低了传统经济活动的成本,为企业的经营发展带来了十分显著的经济效益和运营效率的提升效应。财务管理作为企业现代化运作、管理的关键,而在网络经济背景下财务管理模式和方案也收到一定影响,因此也有必要针对环境条件进行模式改革和创新。由此,本文提出了对网络经济背景下企业财务管理的创新研究,简述网络经济环境特点,分析该条件下企业财务管理的特点和所遇挑战,由此提出具体创新和改进策略。
Network economy is a new concept that appears in the increasingly frequent network business activities. The rapid development of network information technology in the new era has greatly promoted the speed of information transmission and exchange, and significantly reduced the cost of traditional economic activities. Business development has brought about significant economic benefits and operational efficiency enhancements. Financial management is the key to the modern operation and management of an enterprise. In the context of the network economy, financial management models and programs have also received certain influence. Therefore, it is also necessary to carry out mode reforms and innovations in response to environmental conditions. Therefore, this paper proposes an innovative study of corporate financial management in the context of network economy, briefly describes the characteristics of the network economic environment, analyzes the characteristics of the company’s financial management and the challenges encountered under the conditions, and proposes specific innovations and improvement strategies.