很多企业都有这样的困惑:自己精心打造的产品却不为消费者所认知、接受,产品在市场上站不住脚。“产品不易被消费者接受”一般有两种表现:其一是这种产品在整体上都不被消费者所接受,其二是这种产品不被个别消费者接受。要想改变这种状况,就需要企业、销售人员做深入的调查研究,找出原因,然后采取相应对策。一般情况下,可采取以下策略使消 Many companies have this kind of perplexity: their carefully crafted products are not recognized and accepted by consumers, and the products are untenable in the market. “Products are not easily accepted by consumers” There are generally two manifestations: one is that the product is not accepted by consumers as a whole, and the other is that this product is not accepted by individual consumers. To change this situation, companies and sales personnel are required to do in-depth investigation and study, find out the reasons, and then take corresponding measures. Under normal circumstances, the following strategies can be used to eliminate