经过对江苏、安徽、河南、山东、河北、陕西、山西、湖北等省会城市的大型超市和批发市场挂面营销现状深度调研后,宝盛品牌营运部经理任明胜发现目前挂面市场面临着产品创新、渠道创新、促销创新、价格提升等诸多困惑,并总结了3个“低”:——同质化现象严重,低创新;——无品牌责任,低品牌影响力和品牌价值;——高强度竞争价格,低利润。 After in-depth research on the marketing status of the noodle market of large-scale supermarkets and wholesale markets in capital cities of Jiangsu, Anhui, Henan, Shandong, Hebei, Shaanxi, Shanxi and Hubei, Ren Mingsheng, manager of Baosheng’s brand operation department, found that the noodle market is facing product innovation, Innovation, promotion innovation, price increase and many other confusion, and summed up the 3 “low ”: - homogeneity serious, low innovation; - no brand responsibility, low brand influence and brand value; Intensity competitive price, low profit.