为消费者所喜爱的品牌各有个性,或历史悠久、或技艺精湛、或品质感人、或创新不断。但在营销圈内看来,好的品牌共性只有一条——让消费者看见更好的自己。越是繁华的自我吹捧,越会削弱消费者对自我未来的思考与关注,因此越好的品牌营销,就越要让消费者思考更多。有人为文案走心,有人为创意惊喜,有人为精神激动,而以上这些,都出现在了PP·King系列手机的发布中。首先的惊喜,来自疑问。PPTV聚力品牌在发布会前发布的第一组海报,与水有关。在四幅海报 For the consumer favorite brand has its own personality, or a long history, or skilled, or touching quality, or constant innovation. However, in the marketing circle, there is only one good brand in common - allowing consumers to see better themselves. The more prosperous self-touted, the more weakened consumer thinking and concern about the future of self, so the better the brand marketing, the more we want to allow consumers to think more. Some people are distressed for the copyrights, some people surprise for the creative, some people excited, but these are all appeared in the release of PP · King series of mobile phones. The first surprise, from questioning. PPTV cohesion brand released before the conference the first set of posters, and water. In four posters