绿色供应链中制造商进行产品绿色化投资付出大量的研发成本,将会更加关注渠道利润分配的公平.建立博弈模型研究公平关切行为和产品绿色化效率对绿色供应链定价策略、产品绿色度、供应链各方利润以及整体利润的影响.研究发现:产品绿色度和供应链利润在分散式决策下都会低于集中式决策,且随着产品绿色化效率的提高,差距也变得越来越大,然而绿色产品销售价格在不同供应链决策模式下大小关系的比较,具体取决于产品绿色化效率;产品绿色化效率较低时,公平关切行为会加重供应链“双重边际效应”;公平关切制造商做出的决策在损害下游零售商利益的同时也损害了己方利益,需要注意到的是,虽然制造商的利润也在遭受损失,但是其利润所占渠道总利润的份额却在不断增大. Green supply chain manufacturers to invest a lot of green investment in research and development to pay a lot of R & D costs, will pay more attention to the fairness of channel profit distribution.Strategling a game model to study fairness concerns and greening efficiency of products Green supply chain pricing strategy, product greenness, The profit of all parties in the supply chain and the overall profit.Studies found that product greenness and supply chain profit will be lower than centralized decision under decentralized decision making and the gap becomes more and more as the greening efficiency of products increases However, the comparison of the size relationship between sales prices of green products under different supply chain decision-making modes depends on the green efficiency of the products. When the greening efficiency of products is low, the fair-cut behaviors will aggravate the supply chain “dual marginal effects ”; It is fair to concern that the decisions made by the manufacturer have hurt the interests of the downstream retailers while undermining the interests of the downstream retailers. It should be noted that while the profits of the manufacturers are also suffering losses, their profits account for the share of the total profits of the channels, Increasingly.