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近期圈内热议的三份报告侧重于产业发展,对传媒业未来趋势有许多一致的判断,对现状的回顾与分析则各有各的角度。尤其是国内传媒业的情况与国外比,虽然表面上看受到技术的冲击是类似的,但许多差异是技术以外的原因造成的。谈一下大致的感受。1)在回顾与总结中,三份报告都注意到了用户习惯差异、消费者等用户参与行为(美国皮尤研究中心),用户兴趣、消费场景的改变(《中国新媒体趋势报告》),数据&用户导向/PUGC生成、微博活跃用户量
The three hotly reported reports in the recent circle focused on industrial development, made many common judgments on the future trend of the media industry, and reviewed and analyzed the status quo from different angles. In particular, the situation in the domestic media industry and that of foreign countries, although ostensibly influenced by technology, are similar, but many of the differences are caused by causes other than technology. Talk about the general feeling. 1) In the review and conclusion, all three reports noted changes in user habits, user participation by consumers (Pew Research Center), changes in user interest and consumption scenarios (“China New Media Trends Report”), data & User-oriented / PUGC generation, microblogging active users