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一搞培训。因为眼镜行业一向是技术、信息封闭,竞争对手多,该行便打破传统,在报刊、杂志上做出广告,传授技术,帮助开店。广告登出不久,便有三三两两的“取经”者扣门。没投入大资金,便赚到钱。二开展“以旧换新”业务。顾客可用旧眼镜折价配新镜。收购一副旧眼镜要二、三十元,而配一副眼镜一般要在百元以上,其实成本也只有三、四十元,仍有很大的利润空间,但给顾客的感觉却大不一样,这项举措开展以后,很快赢得了市场。三采用电脑管理。为每位顾客在电脑上登录了详细的资料档案,有历次的配镜处方及镜片、镜架类别和价格,给
A training. Because the optical industry has always been technology, information confidential, competitors and more, the bank will break the tradition of making advertisements in newspapers and magazines, teaching technology to help shop. Advertising shortly after the registration, there will be twos and threes “” learn “buckle. Did not invest big money, they make money. Two to carry out ”trade-in" business. Customers can use the old glasses discount with a new mirror. The purchase of a pair of glasses to two or thirty yuan, and with a pair of glasses generally have more than one hundred yuan, in fact, the cost is only three or four yuan, there is still a lot of profit margins, but to the customer’s feeling is big In the same way, this measure soon won the market. Three computer management. For each customer on the computer log in a detailed data file, prescription and history of prescription glasses, frames and prices, to