“女强人”“女博士”“第三类人”等名称是社会强加在某方面较出色的女性身上的习惯用语,这些成功女性又常常被描绘成事业有成、性格强硬、缺少女人味、家庭生活不幸福的形象。“女强人”定型的形成是整个社会系统的产物,其原因也是多方位的,本文主要从社会文化认知、群体社会心理、社会二元结构冲突、首因效应、传播机制等因素来探究其形成机制。 The names such as “woman”, “woman”, “third type of people” are the idioms that society imposes on women who excel in some aspects and are often portrayed as successful, characterous Tough, lack of femininity, family life is not happy image. The formation of stereotypes is the product of the whole social system. The reason is also multi-faceted. This paper mainly analyzes the social and cultural cognition, the social psychology of groups, the conflicts of social dual structure, the first cause effect, the transmission mechanism and other factors Explore its formation mechanism.