统一润滑油前几年每年三、四千万的广告投入效果不明显,用中央电视台试一下就成功了。我觉得,中央电视台广告对统一是一个引爆点,因为统一有很多种产品,有上万家的经销商,当企业把自己的分销体系和产品体系做得非常好以后,没有品牌和有品牌,市场表现的差別就会非常大。没有品牌属于低层次的运作,有品牌就能够迅速得到 A few years ago a unified lubricant three or four million advertising investment effect is not obvious, with the CCTV try it successfully. I think the CCTV advertising is a tipping point for the unity, because there are many kinds of products unified, there are thousands of dealers, when companies put their own distribution system and product system done very well, there is no brand and brand, The difference between the performance of the market will be very large. No brand belongs to the low level of operation, there is a brand will be able to quickly get