当今社会,在给“注意力资源”贴上“经济”这一新标签的同时,“争夺眼球,抢占注意力”战役已被各行各业提上日程。作为一贯擅长利用“注意力资源”的传统产业——新闻界、广告界,更是来了一个全方位的互动,企业频频出手,制造新闻、炒作热点,情急而出的公关行为以更加隐秘的方式,介入广告活动的运作流程,从而让广告传播搭上了大 In today’s society, the campaign of “Eyeballing, Seizing Attention” has been put on the agenda by all walks of life while affixing “Economic ” a new label to “Attention Resources ”. As a traditional industry that has always been good at using “attention resources ” - the press and advertising circles come to an all-round interaction. Companies frequently shot, made news, hyped hotspots, and out-dated public relations activities even more Secret way to intervene in the operational flow of advertising activities, so that advertising to catch up with a large