论文部分内容阅读
旅游联动发展成为实现区域一体化发展及提升旅游整体竞争力的重要途径。郑州、开封、洛阳是河南旅游发展中心城市,在政府政策支持、旅游资源禀赋和区位交通条件等方面都充分具备区域联动发展的条件。在区域发展一体化战略中,借力旅游联动发展,建立政府主导的多部门联动机制;整合旅游资源,不断进行业态创新,构筑完整、丰富的旅游目的地产品体系;联合营销,市场共育;提升整体旅游服务水平,建立旅游人才互动机制。这是实现郑汴洛旅游转型升级和旅游整体竞争力提升的必然选择。
The joint development of tourism has become an important way to realize the regional integrated development and enhance the overall competitiveness of tourism. Zhengzhou, Kaifeng and Luoyang are the cities of tourism development in Henan. They fully meet the requirements for the coordinated development of the region in terms of government policy support, tourism resource endowments and location traffic conditions. In the strategy of regional integration and integration, leveraging the joint development of tourism and establishing a government-led multi-sectoral linkage mechanism, integrating tourism resources, continuously innovating formats and building a complete and rich tourism destination product system, joint marketing and market education, Enhance the overall level of tourism services and establish an interactive mechanism for tourism professionals. This is the inevitable choice to realize the transformation and upgrade of tourism of Zheng Bangluo and the overall competitiveness of tourism.