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社会的不断发展对教育行业提出了越来越高的要求,素质教育的改革进程仍在不断的深入进行中,在如今竞争愈易激烈的市场经济环境下,社会所需的市场营销人才不断增多,但是同时要求也在不断变高,高校中的市场营销专业正面临着越来越大的机遇与挑战,只有不断改革创新高校市场营销专业的教学模式,培养出具备综合性能力的人才,才能符合现代社会的发展需要。
The continuous development of society puts forward higher and higher requirements on the education sector. The reform process of quality education is still under continuous progress. Under the increasingly competitive market economy environment, more and more marketing personnel are required in society , But at the same time the requirements are also constantly rising. Marketing professionals in colleges and universities are facing more and more opportunities and challenges. Only by continuously reforming and innovating the teaching mode of marketing major in colleges and universities and cultivating talents with comprehensive capabilities, In line with the needs of the development of modern society.