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当一个栏目形成品牌之后,会表现出两大特点:高收视率和高忠实度,一般来说,二者兼备。高收视率体现的是到达指数,高忠实度体现的是欣赏指数。中央电视台综合频道每天19点的《新闻联播》就是一个人人皆知的例子。近年火爆起来的江苏卫视《江苏新时空》和江苏城市频道《南京零距离
When a section of the formation of the brand, will show two characteristics: high ratings and high loyalty, in general, both. High ratings reflect the arrival index, high loyalty reflects the appreciation index. CCTV integrated channel 19:00 every day, “News Network” is a well-known example. Hot in recent years, Jiangsu Satellite TV, “Jiangsu New Space-time” and Jiangsu city channel "Nanjing zero distance