随着人们生活水平的不断提高,人们观念逐步提升,旅游逐渐成为人们休闲娱乐的主要形式,这就在一定程度促进了人们对旅游的需求。酒店作为旅游业的重要组成部分,发挥着关键作用。做好旅游旺季酒店促销工作显得尤为重要。本文以温泉酒店为例对酒店促销手段进行分析,并将手段具体运用在促销活动中,希望能为相关工作者提供一定的借鉴。 With the continuous improvement of people’s living standards, people’s concept is gradually improved, and tourism has gradually become the main form of people’s leisure and entertainment, which to some extent has promoted people’s demand for tourism. The hotel plays a key role as an important part of the tourism industry. Good tourist season hotel promotion is particularly important. This article takes hot spring hotel as an example to analyze the hotel promotion means, and uses the means concretely in the promotion activity, hoping to provide some reference for the related workers.