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邮轮旅游是近年来国内旅游出现的新形式,邮轮经济凭借其强大的拉动力,成为发展区域经济的新生力量,大量国内港口城市纷纷筹建邮轮母港。深圳作为对外开放最早的港口城市之一,拥有发展邮轮旅游得天独厚的条件和机遇,然而国内邮轮产业自身的缺陷,以及越来越强的国际国内竞争环境,使得邮轮旅游发展充满未知数。文章借助SWOT分析,着眼深圳的太子湾邮轮母港项目,对未来深圳发展邮轮旅游提出对策及展望,助力“一带一路”战略的实施和实现。
Cruise tourism is a new form of domestic tourism in recent years. With its strong driving force, cruise economy has become a new force in the development of regional economy. A large number of domestic port cities have set up cruise home port in succession. As one of the earliest port cities opening to the outside world, Shenzhen possesses the unique conditions and opportunities for developing cruise tourism. However, due to its own shortcomings and increasingly strong international and domestic competitive environment, the development of cruise tourism in China is full of uncertainty. With SWOT analysis, this paper focuses on the Port-au-Prince cruise port project in Shenzhen and proposes measures and prospects for the development of cruise travel in Shenzhen in the future so as to help the implementation and realization of the “Belt and Road” strategy.