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设计的目的,主要在于视觉。 1944年,美国麻萨诸塞州工科大学教授琪·克宾斯就这样向我们表达了明白无误的信息,他把这归纳为“视觉传达”的设计观念。对于设计界并不陌生的,克宾斯教授的《视觉语言》一书。其中不仅强调了视觉观念的重要性,更从视觉传达的要素及运动机制各个层面——视觉元素、视觉途径、视觉运动和视觉心理等,探讨了设计的形态和色彩的运用等问题。对于现代的形态的设计艺术,这一观点的确立有着极为重要的意义。
The purpose of the design, mainly visual. In 1944, Kimberburn, a professor at the Massachusetts Institute of Technology in the United States, expressed his unmistakable message to us that he summed it up as a design concept of “visual communication.” For the design world is no stranger to Professor Kebins’s “Visual Language” book. It not only emphasizes the importance of visual concept, but also discusses the various aspects of visual communication and movement mechanism - visual elements, visual ways, visual movement and visual psychology. For the modern form of design art, the establishment of this view has a very important meaning.