最简单的商业原则,就是用最小的本钱,以最快的速度赚取最大的利润。成功的商家会从长计议,有意让顾客占点小便宜,由此广结人缘,打开局面。即使暂时吃点亏,也可以为今后获得更大的利润奠定基础。先予后取。古人说:“欲先取之,必先予之。”先让顾客真正受益让商品站稳脚跟,扩大知名度,吸引更多的顾客慕名而来,然后适当收网,不愁没钱赚。本世纪初。美孚石油公司为使“洋油”打入中国市场,免费向用户赠送油灯,一年就送87万盏,轰动一时。上海家家户户争相索取,菜油灯、桐油灯、蜡烛等被丢进垃圾箱。有了洋油灯后,以后点灯就是用洋油。从此,该公司生意兴隆,日进斗金,数十年 The simplest business principle is to use the smallest cost, the fastest speed to make the most profits. Successful businessmen will deliberate from a long, deliberately allow customers to take advantage of little cheaper, which widened popularity, open the situation. Even a temporary loss can also lay the foundation for greater profits in the future. After the first to take. The ancients said: “For the first to be taken, we must first give it.” Let the customer really benefit to a firm foothold in the goods, to expand awareness, attract more customers come here, and then appropriate network, no worries no money. Early this century. Mobil Oil Company in order to “foreign oil” into the Chinese market, free gift to users of oil lamps, to send 870,000 a year, sensational moment. Every household in Shanghai strives to obtain, vegetable oil lamps, tung oil lamps, candles, etc. were thrown into the trash. With the oil lamp, after lighting is to use foreign oil. Since then, the company's business is booming, progressive gold, for decades